Can animations really increase conversions by 65%? This case study proves it. A mid-sized SaaS company redesigned their landing page with strategic animations and saw dramatic improvements across all metrics.
This before-and-after analysis reveals exactly what changed, why it worked, and how you can apply the same techniques to your WordPress site.
The Company Profile
Industry: Project Management SaaS Traffic: 50,000 monthly visitors Conversion goal: Free trial signups Original conversion rate: 2.1%
The Problem
Before state: Static landing page, high bounce rate (68%), low scroll depth (35%), poor mobile engagement, average session 42 seconds
The Solution: Strategic Animations
Implemented changes: Hero section animations, feature reveal on scroll, animated social proof, CTA button effects, testimonial card animations
Results: 65% Conversion Increase
After 30 days:
- Conversion rate: 2.1% → 3.47% (+65%)
- Bounce rate: 68% → 45% (-34%)
- Avg session: 42s → 89s (+112%)
- Scroll depth: 35% → 71% (+103%)
- Mobile conversions: 1.3% → 2.8% (+115%)
What Changed: Before & After Breakdown
Hero Section:
- Before: Static headline, static CTA
- After: Headline fade-zoom, CTA bounce animation
- Impact: 28% more CTA clicks
Feature Section:
- Before: All features visible immediately
- After: Staggered reveals on scroll
- Impact: 71% scroll depth vs 35%
Social Proof:
- Before: Static customer logos
- After: Animated counter + logos fade-in
- Impact: 45% credibility increase (survey)
Testimonials:
- Before: Static text quotes
- After: Card flip animations on scroll
- Impact: 2.6x longer time reading testimonials
Final CTA:
- Before: Static button at bottom
- After: Slide-up with subtle pulse
- Impact: 34% more signups from bottom CTA
Implementation Details
Used Block Editor Animations, applied “Attention Bounce” to CTAs, “Fade Up” with staggered delays for features, “Zoom In” for social proof numbers, and “Slide Up” for testimonials.
Timeline: 3-day implementation, 30-day testing period, ongoing optimization
Key Learnings
Animations guide attention effectively, scroll-triggered reveals increase engagement, subtle CTA animations boost clicks, social proof needs emphasis, mobile optimization is critical.
A/B Test Results
Split test (2 weeks): Control: Static page (2.1% conversion), Variant: Animated page (3.5% conversion), Winner: Animations (+66.7% lift), Statistical significance: 99.5%
Cost-Benefit Analysis
Investment: 16 hours development time, Block Editor Animations Pro license, Returns (annually): 4,680 additional trials, 936 paying customers (20% convert), $112,320 additional annual revenue (at $120 avg), ROI: 28,080% first year
How to Replicate These Results
Identify high-value pages, measure baseline metrics, implement strategic animations (hero, features, social proof, CTAs, testimonials), A/B test variations, optimize based on data, scale to other pages.
Conclusion
Strategic animations increased conversions by 65% through: attention-directing hero animations, progressive feature reveals, emphasized social proof, engaging CTAs, dynamic testimonials.
Ready to boost your conversions? Block Editor Animations provides the tools these results require.
Visit our support page for questions!
